Why Would Stocks Split

Why Would Stocks Split? Here is the answer


When a company’s stock price has climbed significantly, it often becomes a topic of conversation in the financial community whether the company will opt for a stock split. Despite leaving the company’s overall market value unchanged, stock splits can have meaningful impacts on investors and the market. This post aims to break down the complexities of stock splits: why they happen, how they work, and what they mean for shareholders.

What is a Stock Split?

When we talk about the stock market, the concept of a stock split is one of the fundamental aspects that often arises in conversations among both new and seasoned investors. A stock split can initially seem like a complicated event, but by breaking it down step-by-step, its dynamics become clearer.


At its core, a stock split is an action by a company to divide its existing shares into multiple new shares. This increase in the number of shares doesn’t change the company’s overall market capitalization (the total value of all its shares combined). Instead, it merely spreads this value over a larger number of shares.

The Rationale

While the immediate financial value remains unchanged, the decision to undertake a stock split often comes from a strategic standpoint. Companies might consider the psychological effects of share prices, aiming to keep their stock in a perceived “affordable” range, especially for retail investors. A stock that’s priced too high might be out of reach for many individual investors, even if it represents a good value.

Types of Stock Splits

While the 2-for-1 split is the most common, there are various other ratios a company might use:

  • 3-for-1 Split: For every share an investor owns, they receive two additional shares.
  • 3-for-2 Split: For every two shares an investor owns, they receive one additional share.
  • Reverse Split (e.g., 1-for-5): In this less common scenario, for every five shares an investor owns, they are consolidated into one share. Companies might resort to this to prevent their stock from being delisted due to too low a share price.

Dividends and Stock Splits

It’s crucial to distinguish between stock splits and dividends. While both can result in investors receiving more shares, the motivation and outcome are different. Dividends, especially stock dividends, distribute additional shares as a portion of profits. Stock splits, on the other hand, do not reflect company profitability and instead focus on adjusting the stock price by increasing share availability.

Example for Clarity

Imagine a pie representing a company’s market value. If the pie is cut into eight slices, and you possess one slice, you have 1/8th of the pie. A stock split is like cutting each of those slices in half. You still have 1/8th of the pie, but now it’s in two smaller pieces. The amount of pie you have hasn’t changed, just the number of slices.

Why Companies Opt for Stock Splits

While a stock split doesn’t change a company’s overall market capitalization, it can have significant impacts on both the company and its shareholders. Let’s explore the various reasons why a company might decide to implement a stock split.

Making Shares More Accessible

When a company’s share price becomes very high, it can put its shares out of reach for many individual investors.

Encouraging Individual Shareholders

Lower-priced shares after a split may attract more retail investors. By increasing the affordability of its shares, a company can diversify its investor base, which might otherwise be dominated by institutional investors. This can be particularly important for companies that want to cultivate a base of loyal, long-term shareholders.

Employee Stock Options and Compensation

Companies also grant stock options to employees. A lower stock price after a split makes it easier to grant these options at favorable terms, which can be a crucial tool to attract and retain top talent.

Increasing Liquidity

Liquidity refers to how easily assets can be bought or sold in the market without affecting the asset’s price. Stock splits often result in increased liquidity for several reasons.

Higher Trading Volumes

A lower stock price generally encourages more trading. Higher trading volumes can make it easier for investors to enter or exit positions in a stock, which is generally viewed as a positive attribute.

Reduced Bid-Ask Spreads

With higher liquidity often comes narrower bid-ask spreads, which is the difference between the highest price a buyer is willing to pay for a stock and the lowest price a seller is willing to accept. Narrower spreads reduce the cost of trading, which can make a stock more attractive to traders.

Signalling Confidence

When a company announces a stock split, it often signals to the market that the company’s leadership is confident about its future prospects.

Projecting Growth and Stability

A stock split can be interpreted as a message from the company’s management that they believe the stock price will continue to rise. This can create a positive feedback loop; the very act of announcing a stock split can sometimes lead to increased demand for the shares.

Distinguishing from Competitors

In competitive industries, a stock split can be used as a strategy to stand out. When a company’s stock is performing well, splitting the stock can send a strong signal to the market that the company is in a stronger position relative to its competitors.

Avoiding Delisting through Reverse Splits

While traditional stock splits are aimed at lowering the stock price, reverse stock splits seek to increase it. Companies whose stock prices have fallen dramatically may enact a reverse stock split to boost the price above the minimum levels required to remain listed on stock exchanges.

Recapitalization and Debt Management

In some cases, companies might use stock splits as part of a broader recapitalization strategy. For example, if a company wants to issue new debt or renegotiate the terms of its existing debt, it might use a stock split to change the composition of its capital structure in a way that is more favorable to its creditors or to the company itself.

The Mechanics of a Stock Split

Stock splits may seem straightforward at a glance, but they involve meticulous planning and execution. Grasping the intricacies can give investors and market enthusiasts a better understanding of how these events shape stock price dynamics and ownership structures.

Announcement and Record Date

The announcement of a stock split is the company’s formal declaration about its intention to undergo the split. This announcement will contain several crucial pieces of information.

The Split Ratio

This ratio determines how the current shares will be divided. A 2-for-1 split, for instance, means every shareholder gets an additional share for each one they already own.

The Record Date

The record date is a specific date set by the company to determine which shareholders are eligible to receive the additional shares. If you buy the stock after this date, you won’t be eligible for the benefits of the split, and vice versa.

Execution Date

This is the actual date when the stock split is put into effect. On this day, the stock will start trading at its new post-split price.

Pre-market Adjustments

Typically, stock price adjustments happen before the market opens. This means if a stock was trading at $100 the previous day and had a 2-for-1 split, it would start trading at around $50 when the market opens on the execution date.

Share Multiplication

If you had 50 shares of a company before a 2-for-1 split, you would wake up on the execution day with 100 shares in your brokerage account.

Dividend Adjustments

If the company pays dividends, these too would be adjusted to reflect the stock split. For example, if a company was previously paying $1 dividend per share annually, after a 2-for-1 split, it might pay $0.50 per share instead. The total dividend value remains the same for the shareholder, but it’s now spread over more shares.

Post-split Trading Dynamics

The immediate days following the execution of a stock split can be characterized by heightened trading activity. With the news of the split still fresh, and the lower stock price potentially attracting more investors, the volume of shares traded can increase.

Psychological Factors

There’s often a perception among investors that post-split shares are “on sale”, even though the company’s fundamentals remain unchanged. This can lead to increased buying, which might push the stock price up.

Post-split Buys by Institutional Investors

With increased liquidity and a more accessible share price, institutional investors might take positions or adjust their existing ones. Their trading activities can significantly influence the stock’s direction.

Long-term Implications

While stock splits might lead to short-term price volatility, the long-term impact on a stock’s price is generally influenced by the company’s financial health, industry trends, and broader economic factors. It’s essential to consider these factors when assessing the long-term implications of a stock split.

Impact on Investors

While a stock split does not inherently change the financial standing of a company, it does have tangible effects on an investor’s portfolio and perceptions. Whether you are a seasoned investor or a newcomer to the stock market, understanding the potential impact of a stock split on your investments is crucial. Let’s delve into the details:

No Direct Impact on Value

The most fundamental point to understand about stock splits is that they do not change the intrinsic value of an investor’s holdings.

Mathematical Neutrality

If you owned 100 shares of a company valued at $50 each ($5,000 total), after a 2-for-1 split, you would own 200 shares valued at $25 each. Your total investment remains worth $5,000.


Consider it as changing a $10 bill for two $5 bills; the total amount of money you have remains the same.

Psychological Effects

After a stock split, the more affordable share price can make the stock appear more attractive to potential investors.

Perception of Affordability

Investors, especially those who are new to the market, might view the reduced price as a ‘discount,’ even though the value of the company hasn’t changed. This perception can lead to increased demand for the shares.

Momentum and Investor Sentiment

Post-split share prices sometimes experience a surge due to increased buying interest from investors who perceive the lower price as a buying opportunity. This can create a momentum effect, where the price continues to rise as more investors jump in.

Potential for Lower Volatility

With more shares in circulation at a lower price per share, individual trades represent a smaller percentage of total shares. This can result in decreased price volatility.

Smoother Price Movement

A higher number of shares and increased liquidity can lead to smoother, less erratic price movements. This could be appealing to risk-averse investors.

Dividend Implications

If the company pays dividends, the dividends will also be adjusted according to the stock split.

Adjusted Dividend Payments

For instance, if a company was paying a dividend of $1 per share before a 2-for-1 split, it will likely pay $0.50 per share after the split. The total dividend an investor receives remains the same, but it is now distributed across a larger number of shares.

Tax Implications

Generally, a stock split in itself doesn’t have tax consequences for investors in most jurisdictions.

No Immediate Tax Consequences

Because the total value of your investment doesn’t change during a stock split, you usually don’t have to pay taxes when the split occurs. It’s not a taxable event until you sell the shares.

Adjusted Cost Basis

However, the split does change the cost basis per share for tax purposes. Using the 2-for-1 example, if your original 100 shares had a cost basis of $30 each, after the split, your 200 shares would have a cost basis of $15 each.

Historical Examples

Stock splits have been a common corporate action for many decades. They have been used by both well-established blue-chip companies as well as younger, growth-oriented firms. Here are some notable historical examples, along with a brief analysis of each situation:

Apple Inc.

Apple is perhaps one of the most famous examples of a company that has undergone multiple stock splits.

7-for-1 Split in 2014

In June 2014, Apple conducted a 7-for-1 stock split. Before the split, each share of Apple was trading at around $645. After the split, the price per share dropped to around $92. This split was aimed at making Apple’s shares more accessible to individual investors. Notably, this stock split occurred before Apple’s entry into the Dow Jones Industrial Average, which is price-weighted; thus a lower share price had specific strategic value in this context.

4-for-1 Split in 2020

In August 2020, Apple announced a 4-for-1 stock split, the fifth in its history. This brought the price of an individual share of Apple from about $400 to around $100. This split was again designed to make the stock more accessible to more investors.

Amazon.com Inc.

As of my knowledge cutoff in September 2021, Amazon had not split its stock since 1999, despite its share price reaching into the thousands of dollars per share.

3-for-1 Split in 1999

In 1999, when the internet was still relatively new and e-commerce was a burgeoning industry, Amazon.com executed a 3-for-1 stock split, lowering its share price and making it more appealing and accessible to individual investors. This was the company’s third stock split in 15 months.

Tesla, Inc.

In 2020, Tesla announced a significant stock split that caught the attention of both the media and investors alike.

5-for-1 Split in 2020

In August 2020, shortly after Apple’s split announcement, Tesla announced a 5-for-1 stock split. Before the split, Tesla’s stock was trading at around $1,374 per share. After the split, it opened at about $444 per share. This was Tesla’s first stock split since going public, and it was widely seen as a move to make the stock more accessible to individual investors, especially given the increasing interest in electric vehicles and sustainable energy.

Coca-Cola Company

Coca-Cola, one of the world’s most iconic brands, has a long history of stock splits.

2-for-1 Split in 2012

In 2012, Coca-Cola executed a 2-for-1 stock split, which was the 11th in the history of the company and the first in 16 years. This decision was aimed at making ownership in the company more accessible to investors.

The Walt Disney Company

Disney is another example of a longstanding, iconic company that has used stock splits multiple times throughout its history.

4-for-1 Split in 1998

In 1998, Disney executed a 4-for-1 split. At that time, the company was growing strongly, thanks to its media networks and theme park businesses. The split was intended to make the stock more affordable and thus more accessible to a broader base of investors.

Concluding Thoughts

Stock splits have long been a topic of interest and discussion among both novice and seasoned investors. At face value, the concept is straightforward: one share is divided into multiple, resulting in a proportionate decrease in the share price. Yet, the implications, strategies, and nuances behind such a decision by a corporation are deep and multi-faceted.

A Double-Edged Sword

Stock splits can be a double-edged sword. On one hand, they can democratize stock ownership, making shares more affordable for small retail investors. A broader base of investors can also mean increased liquidity and potentially smoother price movements. On the other hand, the perceived attractiveness of a lower share price can sometimes lead to irrational exuberance and volatility, especially if newer investors make buying decisions based on price alone, without understanding the company’s fundamentals.

The Power of Perception

One of the most intriguing aspects of stock splits is the psychological dimension. Even though the intrinsic value of an investor’s holdings doesn’t change, the perception of a more affordable stock can stimulate demand. This emphasizes the often-quoted market wisdom that perception can, at times, be as influential as reality in the financial markets.

The Evolving Market Landscape

As the financial landscape evolves, with the advent of fractional shares and more accessible trading platforms, some argue that the traditional reasons for stock splits (like share affordability) might become obsolete. Fractional share investing allows investors to buy a fraction of a share, making even high-priced stocks accessible. This evolution raises questions about the future relevance and frequency of stock splits.

Informed Decision Making

For investors, the key takeaway is the importance of informed decision-making. While stock splits can offer opportunities, they should never replace thorough research and analysis. Stock splits, in themselves, do not alter the fundamental value of a company. Investors should always consider the broader context, including company performance, industry trends, and overall market conditions, when making investment decisions.

FinBrain Technologies


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